OOJA collaborates with CooperVision for the Clariti® 1 Day campaign across Singapore and Malaysia.
 

This collaboration brings OOJA’s whimsical and expressive character into the everyday world of vision care—transforming a functional product into a more personal and engaging experience. Through a series of thoughtfully designed touchpoints, the campaign blends art and lifestyle, creating a softer, more human connection between brand and audience.

By integrating OOJA’s visual language into the campaign, the project explores how character-driven storytelling can elevate brand communication—bridging creativity with daily life in a subtle and meaningful way.